A version of a concept that has developed into the modern day casual wear for shoes. The Flip Flop originated in ancient Egypt and were popularized and customized by the Romans and Japanese to fit their environmental changes.
The Roman Flip Flop consisted of a toe strap such as…
The Japanese version is similar to what we wear today.
The end of WWII brought a wave of popularity regarding foreign fashion and products associated with Japan/Germany. The Flip Flop hit mainstream success during the bathing suit redesign in the 1950’s and the rise of the 60’s hippie movement.
Goldie Hawn in a pair of flip flops (1960’s)
Guys of the 60’s enjoying the sun.
The first successful business model for the flip flop brand started in Brazil is Havaianas; a sister company of Alpargatas Footwear. The Flip Flop vending machine is an attraction in cities such as Brazil and Tokyo. The convenience of the Flip Flop provides on-the-go fashion, and many people choose this option over traditional footwear.
The substance and acceptance of the Flip Flop have been a topic of discussion since entering the public arena. A controversy started in 2005 when members of Northwestern University’s Women’s National Championship Lacrosse Team showed up at the White House wearing Flip Flops. They auctioned off the flip flops for charity after the visit and this established Flip Flop culture into a debate of FASHION vs COMFORT.
Unlimited possibilities are in-store for the Flip Flop, you can now customize and design your own shoe on many sites. Flip Flops are mainly designed out of rubber, foam or plastic, but you can find specialized flops made out of sports ball material that not only gives an extra protection within the sole, it also provides a unique style for sporting events and team gear.